Sponsorship, Philanthropy and Partnership

By Julia | Apr 4, 2022

Understanding the difference will help you succeed in the sale Sponsorship, philanthropy and partnerships are the key to the financial success of most events. Understanding the difference between the type of support to ask for will make a world of difference in the amount you are able to sell or…

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Are sponsorships possible on a short timeline event?

By Julia | Feb 28, 2022

Are sponsorships possible on a short timeline event? The short answer is yes, it might not be easy or the results may not be what you were hoping for, but it is possible. Let’s dig into how sponsorships may be possible even if your event is being planned on a…

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How To Optimize Ticket Sales With Eventbrite

By Claudia | Feb 11, 2022

Let me paint you a picture. Have you ever heard of an event and been so excited about it? You’ve gone ahead and created an image in your head about what it may look like? So, you do a quick google search for “Latte art workshop near me” and find…

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How our systems and processes make us perfect for producing events on tight timelines

By Shaniece | Feb 9, 2022

Need an event produced with a tight timeline? Now that’s speaking our language. There’s no doubt that when working with ITM Events you’ll hear us talk about our “queen bee role (QBR)” which are our systems and processes. Our QBR is the crème de la crème, the engine, the driver,…

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10 Steps to Successful Sponsorship Sales

By Julia | Jan 27, 2022

Struggling to secure sponsorship for your event or organization? We hear you, we’ve been there too. When we learned how to properly sell sponsorships everything changed. Sponsorship sales are about relationships. It takes time to build relationships. Although the steps below are easy on the surface, they will require a…

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We’re a 4-day Work Week Company

By Julia | Jan 13, 2022

Our team has decided to move to a four-day work week. We’re happy to be walking the walk and not just talking the talk. There has been a lot of talk in the events industry, through Covid, about this being the opportunity for the industry to change the way we…

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Video, a Better Way to Communicate to Attendees

By Julia | Jan 12, 2022

We are trapped in a world of information overload. We often underestimate how overwhelmed our attendees feel when we are loading up our event pages with written content followed by a slew of emails with yet more written instructions and content. There are lots of tools available now that can…

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Getting Sponsorships Without Begging

By Julia | Oct 29, 2021

I have been responsible for event sponsorship on many occasions. My first real experience started when I got to work on a my first festival as an event planner. I don’t know why I took on sponsorship because I had never done it, but for some reason I felt drawn…

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Privacy Cheat Sheet for Associations and Third Party Planners

By Julia | Aug 16, 2021

If you plan events as a third party planner or as an employee or volunteer within an association or organization, this will help you to assess what collecting personal information requires. Although privacy concerns have always been an issue with collecting information about attendees, it has taken Covid to get…

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The misconception about attending charity events

By Julia | Jun 22, 2021

I was speaking with my husband about charity golf tournaments and in our conversation a very common misconception came up. It is my husband’s belief, and that of many others, that when a charity runs an event that they are making good money on registration alone and the rest of…

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