Sponsorship, Philanthropy and Partnership

By Julia | Apr 4, 2022

Understanding the difference will help you succeed in the sale Sponsorship, philanthropy and partnerships are the key to the financial success of most events. Understanding the difference between the type of support to ask for will make a world of difference in the amount you are able to sell or…

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Are sponsorships possible on a short timeline event?

By Julia | Feb 28, 2022

Are sponsorships possible on a short timeline event? The short answer is yes, it might not be easy or the results may not be what you were hoping for, but it is possible. Let’s dig into how sponsorships may be possible even if your event is being planned on a…

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10 Steps to Successful Sponsorship Sales

By Julia | Jan 27, 2022

Struggling to secure sponsorship for your event or organization? We hear you, we’ve been there too. When we learned how to properly sell sponsorships everything changed. Sponsorship sales are about relationships. It takes time to build relationships. Although the steps below are easy on the surface, they will require a…

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Getting Sponsorships Without Begging

By Julia | Oct 29, 2021

I have been responsible for event sponsorship on many occasions. My first real experience started when I got to work on a my first festival as an event planner. I don’t know why I took on sponsorship because I had never done it, but for some reason I felt drawn…

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What We’ve Learned So Far About Hosting Virtual Events

By Julia | Jul 5, 2020

We have yet to have one of our own client’s events go live as a virtual event but we are learning so much while planning, watching other events and volunteering for a world-wide virtual event, Global Pride. The learning the events industry has to do in a short 4 months…

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The Problem with Attendees Arriving Early at Live Events

By Julia | Jul 5, 2020

We’re talking live events today because RFPs have started to come out! Woohoo!! There is a light at the end of the tunnel. This topic has been one I have wanted to talk about for a long time. Using an example from one of our own events, I talk about…

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Are we asking what they need from us?

By Julia | Apr 18, 2020

As planners our job and our intuition tells us that we need to fix the problem. The world has thrown us many problems in a matter of weeks and we are running around like chickens with our heads cut off trying to solve all the problems. Our first instinct has…

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“We’ve gone virtual, we no longer need an event planner. Right?”

By Julia | Apr 17, 2020

“We’ve gone virtual for our next event so we no longer need an event planner, right?” I know many planners probably had the same thought for a second in the panic of the Covid 19 quarantine. Where do we fit now? Has my job become obsolete over night? Then we…

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Eco Friendly Lanyards

By Julia | Feb 22, 2020

Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in…

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What is Sponsorship Activation?

By Julia | Jan 11, 2020

I didn’t know that it had a name. I always thought that sponsorship just included companies doing things to make their sponsorship stand out. It turns out that activation is doing exactly that – doing something more to make sure your sponsorship stands out. That’s a pretty basic explanation but…

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