ITM Events Mission, Vision & Values

Our Big Audacious Vision Statement

At year-end – April 30, 2026 – ITM Events will hit its first year of $1 million in revenue. We are recognized as a leading event management team, proudly Canadian but serving all of North America. Because we are obsessed with streamlining our business and keeping an honest balance of life and work, that $1 million comes from only having to produce 15 or less events a year.

The word “team” is the key to our success and only those who live and breathe by a team mentality can be a part of this team. This goes for staff and clients alike. We work too hard to not love what we do and if the team member or client is not a perfect fit then we’re not interested.

To join our team, you must be open to trying new things, finding your why in this company and excelling when we are counting on you. As a client, you must respect what we do and the knowledge we bring to the table. We all have superpowers and ours is creating exceptional events for you and your attendees.

Our Mission is All About Our People

From day one our management’s mission has been all about our employees. ITM Events will be the most highly sought after event management company for event planners to work for. Our purpose is to create a work environment where employees feel heard and respected above all else. With a work environment that puts our people first and that has a never-ending supply of work, event planners – new and old – will be knocking on our door to join our team. This is where event planners come to learn, grow and excel. We believe that because we put our own people first that our clients are getting the best service possible. When employees love where they work it shows in their work and is felt by our clients.

These values speak to us and guide us in everything we do. Our team is reminded and encouraged to live them everyday – both at work and in their personal lives.


There is always an opportunity to BE BETTER in everything we do. There is always room for improvement and we look for every opportunity to BE BETTER.  And when it comes to your event, year after year, it has to BE BETTER – better systems, better processes, better communication, better opportunities.


Although our speciality is in working on last minute events and we are running against the clock at every turn, we believe that we must always DO IT RIGHT. Take the time, slow down and DO IT RIGHT. Think through a decision. Look at all the options. DO IT RIGHT the first time and there will be no need to do work twice or have to explain why we made the decision we did. DO IT RIGHT, simple as that.


FIND BALANCE is about living a fulfilling life. Our team is hand picked and they are chosen not just because they are great at what they do but because of their life’s experiences they value time, energy and what people and incredible experiences bring to their lives. The entire team is reminded to FIND BALANCE between a career that they love while staying physically and mentally fit and spending true quality time with the people they love.


“Good enough” is a bad word in our world. It makes us cringe. If we are aiming to be better and committed to doing it right then there should never be a reason to use the words “good enough”. Sometimes we have to make a less than desirable decision based on timelines or unforeseen circumstances.  But even those decisions should be made using the best of what we have to offer or have available to us. And in the end, the result will be the BEST DECISION POSSIBLE in the current circumstance. You will never hear us say “good enough is good enough”.


Our goal is to create a TRUE PARTNERSHIP with each and every one of our clients. Our commitment to our clients is so much more than just planning a one-time successful event. We want our clients to see us as strategic partners and trusted advisors, ensuring the long term success of the event and how it plays into the overall success of their entire organization.

Do these values resonate with you?