After two events with a c-suite client, we learned that planning for a senior leadership audience is not the same job as planning a conference. Here’s what changed — and why it matters.
What is the difference between a conference and a summit? A conference is a multi-topic, educational gathering where attendees self-select sessions based on their own interests and leave with individual takeaways. A summit is a strategically designed event built around a single central problem or theme, where sessions feed a…
Most associations make the same three conference planning mistakes — and they’re quietly draining the organization. Here’s what to look for and how to fix it.
The Challenge For years, this client’s goal for their conference was simple: break even. The event was never intended to be a revenue driver, so as long as costs were covered, they considered it a success. Before we stepped in, the sponsorship program was limited and transactional. Most partners were…
Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper-when you take the time to study the numbers, ask why they matter, and apply them strategically-you gain…
There’s a growing discussion in our industry about how many people it really takes to run an event. We’ve seen everything from understaffed scramble-jobs to over-inflated crews, but the truth lies somewhere in the middle-and it’s based on strategy, not guesswork. Let’s break down a realistic, boots-on-the-ground example: a 3-day…
How do you know what your attendees, sponsors, exhibitors, and speakers really want?
You ask. Then you listen. Then—you act.
Surveys often get a bad rap. Too long. Poorly timed. Overused. But when done well, they’re your most powerful planning tool.
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can…
I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that-not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought…
Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had…