Conference

From Theatre to Cocktails: Calculating the Perfect Fit for Your Event Space

By Julia | Sep 2, 2023
From Theatre to Cocktails: Calculating the Perfect Fit for Your Event Space

Are you planning an event and struggling to determine the perfect space for your guests? The room capacity of an event space can be tricky to calculate, but it’s crucial to ensure that everyone has enough room to move around and enjoy the event. In this post, we’ll explore how…

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Unlocking the Potential: Tips for Associations to Market their Annual Conference to Non-Members

By Julia | Aug 21, 2023
Unlocking the Potential: Tips for Associations to Market their Annual Conference to Non-Members

Associations play a vital role in fostering industry connections and knowledge exchange through their annual conferences. However, attracting non-members to these events can be a challenge. To ensure a successful and well-attended conference, associations need to implement effective marketing strategies that target non-members. In this blog post, we will explore…

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Embracing Event Technology: Navigating Attendee Comfort Zones

By Julia | Jun 4, 2023

As meeting planners, we recognize the significance of event technology in enhancing the effectiveness and efficiency of conferences and events. However, we must also consider whether technology is pushing attendees out of their comfort zones. In this blog post, we explore the challenges and benefits of embracing event technology and…

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The Importance of Off-Site Experiences in Incentive Programs: Creating Unforgettable Memories

By Mekayla | May 24, 2023

The ITM Events team is passionate about incentive programs for 3 main reasons – travel, the food and the experiences. In this post we’re going to talk about the experiences component of incentive programs and more specifically, off-site experiences. Off-site experiences are when you transport your guests away from the…

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Is an all-inclusive the only option for your incentive program?

By Mekayla | Apr 5, 2023

Is an all-inclusive the only option for your incentive program? Of course it’s not! We recently talked about the idea of taking your incentive program out on the high seas. And there are some incredible adventure options we want to talk about soon but in this post we’re going to…

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Broadening Horizons: The Importance of National Associations Moving Their Conferences Across Canada

By Julia | Mar 21, 2023

For national associations in Canada, organizing conferences is an excellent opportunity to bring industry professionals together, foster collaboration, and share knowledge. While it may be tempting to host conferences in major cities like Toronto, there are numerous destinations across Canada that offer unique advantages for hosting successful events. In this…

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Hard Work and Sacrifices Disguised as a Life of Luxury

By Mekayla | Feb 25, 2023

The saying “don’t judge a book by its cover is a relevant quote for describing the life of event planners. It’s easy to think about our lives as a life of luxury when we get to “plan parties for a living”, and you see us posting photos in amazing places…

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Elevate Your Corporate Event: Exploring Exciting Food Trends Beyond Traditional Catering

By Julia | Feb 8, 2023

Gone are the days of uninspiring event meals consisting of plain soups and sandwiches or the standard pasta bar. Nowadays, food has become a standout feature at corporate events, offering much more than just satisfying taste buds. With visually stunning presentations, interactive elements, and an immersive culinary experience, food has…

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Moderator Guides: What they are and why we need them

By Julia | Jul 14, 2022

We all want to produce the best event possible and one way to kick your event up a notch is to hire a professional moderator. What is a moderator? A professional moderator is a master of ceremonies of sorts. Their role at your event is to make sure participants get…

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How our systems and processes make us perfect for producing events on tight timelines

By Shaniece | Feb 9, 2022

Need an event produced with a tight timeline? Now that’s speaking our language. There’s no doubt that when working with ITM Events you’ll hear us talk about our “queen bee role (QBR)” which are our systems and processes. Our QBR is the crème de la crème, the engine, the driver,…

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