Conference

Hard Work and Sacrifices Disguised as a Life of Luxury

By Mekayla | Feb 25, 2023

The saying “don’t judge a book by its cover is a relevant quote for describing the life of event planners. It’s easy to think about our lives as a life of luxury when we get to “plan parties for a living”, and you see us posting photos in amazing places…

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Elevate Your Corporate Event: Exploring Exciting Food Trends Beyond Traditional Catering

By Julia | Feb 8, 2023

Gone are the days of uninspiring event meals consisting of plain soups and sandwiches or the standard pasta bar. Nowadays, food has become a standout feature at corporate events, offering much more than just satisfying taste buds. With visually stunning presentations, interactive elements, and an immersive culinary experience, food has…

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Moderator Guides: What they are and why we need them

By Julia | Jul 14, 2022

We all want to produce the best event possible and one way to kick your event up a notch is to hire a professional moderator. What is a moderator? A professional moderator is a master of ceremonies of sorts. Their role at your event is to make sure participants get…

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How our systems and processes make us perfect for producing events on tight timelines

By Shaniece | Feb 9, 2022

Need an event produced with a tight timeline? Now that’s speaking our language. There’s no doubt that when working with ITM Events you’ll hear us talk about our “queen bee role (QBR)” which are our systems and processes. Our QBR is the crème de la crème, the engine, the driver,…

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10 Steps to Successful Sponsorship Sales

By Julia | Jan 27, 2022

Struggling to secure sponsorship for your event or organization? We hear you, we’ve been there too. When we learned how to properly sell sponsorships everything changed. Sponsorship sales are about relationships. It takes time to build relationships. Although the steps below are easy on the surface, they will require a…

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Video, a Better Way to Communicate to Attendees

By Julia | Jan 12, 2022

We are trapped in a world of information overload. We often underestimate how overwhelmed our attendees feel when we are loading up our event pages with written content followed by a slew of emails with yet more written instructions and content. There are lots of tools available now that can…

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Privacy Cheat Sheet for Associations and Third Party Planners

By Julia | Aug 16, 2021

If you plan events as a third party planner or as an employee or volunteer within an association or organization, this will help you to assess what collecting personal information requires. Although privacy concerns have always been an issue with collecting information about attendees, it has taken Covid to get…

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Covid – An Opportunity to Breathe New Life Into Your Event

By Julia | May 5, 2021

“We’ve always done it this way” can now be thrown into the trash can (where it always should have been). Thanks to Covid, you have an opportunity to breath new life into your event. This is your chance to dust off the cobwebs and clear out the dead weight that…

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What is a Hybrid Event

By Julia | Nov 21, 2020

The learning curve for the events industry has been crazy in the last nine months. It’s not that virtual events and hybrid events didn’t already exist but they certainly were not as a “mainstream” as they are now. Along with learning new technology we’ve had to get a handle on…

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Lessons Learned When We Planned a Live Event During Covid

By Julia | Nov 21, 2020

Five months into the Covid pandemic we held 2 live events. This event was originally scheduled for the middle of July 2020 but with the pandemic it laid in limbo until about 3 weeks before we were supposed to go live. We went back and forth trying to figure out…

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