Posts Tagged ‘Event Strategy’
Using Survey Results to Shape Strategic Event Decisions
Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper—when you take the time to study the numbers, ask why they matter, and apply them strategically—you gain an advantage that can transform…
Read MoreUsing Lanyard Colours to Identify Attendees and Spark the Right Conversations
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can tell what role someone plays,…
Read MoreThe Importance of Adhering to Food Intolerances in Events
Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had to personally navigate food intolerances…
Read More10 Reasons Why Hiring a Professional Event Planner is a Must in 2025
Are you planning a corporate event or a large-scale organizational gathering? The stakes are high, with budgets often ranging from $50,000 to over $350,000. Yet, many organizations hand over the responsibility of planning these high-stakes events to employees with little to no experience in event management. Would you allow someone with no expertise to manage…
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