Using Survey Results to Shape Strategic Event Decisions

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Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper—when you take the time to study the numbers, ask why they matter, and apply them strategically—you gain an advantage that can transform…

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The Importance of Adhering to Food Intolerances in Events

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Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had to personally navigate food intolerances…

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10 Reasons Why Hiring a Professional Event Planner is a Must in 2025

Are you planning a corporate event or a large-scale organizational gathering? The stakes are high, with budgets often ranging from $50,000 to over $350,000. Yet, many organizations hand over the responsibility of planning these high-stakes events to employees with little to no experience in event management. Would you allow someone with no expertise to manage…

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