Case Study: Growing Sponsorship & Exhibitor Value

Case Study: Growing Sponsorship & Exhibitor Value

The Challenge For years, this client’s goal for their conference was simple: break even. The event was never intended to be a revenue driver, so as long as costs were covered, they considered it a success. Before we stepped in, the sponsorship program was limited and transactional. Most partners were offered the same $3,000 package…

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Smarter, Low-Cost Sponsorship Ideas That Deliver Real Value

I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…

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