Smarter, Low-Cost Sponsorship Ideas That Deliver Real Value

I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…

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The Importance of Adhering to Food Intolerances in Events

inclusive event catering

Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had to personally navigate food intolerances…

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10 Reasons Why Hiring a Professional Event Planner is a Must in 2025

Are you planning a corporate event or a large-scale organizational gathering? The stakes are high, with budgets often ranging from $50,000 to over $350,000. Yet, many organizations hand over the responsibility of planning these high-stakes events to employees with little to no experience in event management. Would you allow someone with no expertise to manage…

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How to Tackle Site Selection Challenges Like a Pro

blog post for site selection

Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference, I was reminded of just…

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