Posts Tagged ‘event marketing’
Using Lanyard Colours to Identify Attendees and Spark the Right Conversations
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can tell what role someone plays,…
Read MoreSmarter, Low-Cost Sponsorship Ideas That Deliver Real Value
I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…
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