Posts Tagged ‘event marketing’
Case Study: Growing Sponsorship & Exhibitor Value
The Challenge For years, this client’s goal for their conference was simple: break even. The event was never intended to be a revenue driver, so as long as costs were covered, they considered it a success. Before we stepped in, the sponsorship program was limited and transactional. Most partners were offered the same $3,000 package…
Read MoreUsing Lanyard Colours to Identify Attendees and Spark the Right Conversations
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can tell what role someone plays,…
Read MoreSmarter, Low-Cost Sponsorship Ideas That Deliver Real Value
I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…
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