Posts Tagged ‘event management’
Case Study: Growing Sponsorship & Exhibitor Value
The Challenge For years, this client’s goal for their conference was simple: break even. The event was never intended to be a revenue driver, so as long as costs were covered, they considered it a success. Before we stepped in, the sponsorship program was limited and transactional. Most partners were offered the same $3,000 package…
Read MoreHow to Tackle Site Selection Challenges Like a Pro
Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference, I was reminded of just…
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