Posts Tagged ‘conference planning’
Using Survey Results to Shape Strategic Event Decisions
Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper—when you take the time to study the numbers, ask why they matter, and apply them strategically—you gain an advantage that can transform…
Read MoreUsing Lanyard Colours to Identify Attendees and Spark the Right Conversations
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can tell what role someone plays,…
Read MoreSmarter, Low-Cost Sponsorship Ideas That Deliver Real Value
I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…
Read MoreHow to Tackle Site Selection Challenges Like a Pro
Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference, I was reminded of just…
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