Using Survey Results to Shape Strategic Event Decisions

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Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper—when you take the time to study the numbers, ask why they matter, and apply them strategically—you gain an advantage that can transform…

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Smarter, Low-Cost Sponsorship Ideas That Deliver Real Value

I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that—not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…

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How to Tackle Site Selection Challenges Like a Pro

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Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference, I was reminded of just…

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