Sponsors no longer want boxed Gold, Silver and Bronze sponsorship options. Sponsors are looking for custom options that will meet their marketing needs. The only way you are going to know what the sponsor really wants and needs is to ask them.

Usually I like to use our blog as an opportunity to teach so that others can learn from our experience. But in this case I am hoping this post will generate some discussion because this is a topic I don’t have an answer to and would love to know what…

I have spent 20+ years working in federal privacy legislation.  And despite having a new love and passion here in the events industry I can’t seem to get away from my privacy background. It is ingrained in me and when I see a privacy violation it jumps out at me.…

Along with the fact that your sponsorship packages should not be preset packages, your offerings need to be reflective of the city your event is taking place in. Why you ask? Because what is available in one city may not be available in another. And what may be available at…