Sponsorship
If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can…
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I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that-not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought…
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Understanding the difference will help you succeed in the sale Sponsorship, philanthropy and partnerships are the key to the financial success of most events. Understanding the difference between the type of support to ask for will make a world of difference in the amount you are able to sell or…
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Are sponsorships possible on a short timeline event? The short answer is yes, it might not be easy or the results may not be what you were hoping for, but it is possible. Let’s dig into how sponsorships may be possible even if your event is being planned on a…
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Struggling to secure sponsorship for your event or organization? We hear you, we’ve been there too. When we learned how to properly sell sponsorships everything changed. Sponsorship sales are about relationships. It takes time to build relationships. Although the steps below are easy on the surface, they will require a…
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I have been responsible for event sponsorship on many occasions. My first real experience started when I got to work on a my first festival as an event planner. I don’t know why I took on sponsorship because I had never done it, but for some reason I felt drawn…
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We have yet to have one of our own client’s events go live as a virtual event but we are learning so much while planning, watching other events and volunteering for a world-wide virtual event, Global Pride. The learning the events industry has to do in a short 4 months…
Read More We’re talking live events today because RFPs have started to come out! Woohoo!! There is a light at the end of the tunnel. This topic has been one I have wanted to talk about for a long time. Using an example from one of our own events, I talk about…
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As planners our job and our intuition tells us that we need to fix the problem. The world has thrown us many problems in a matter of weeks and we are running around like chickens with our heads cut off trying to solve all the problems. Our first instinct has…
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“We’ve gone virtual for our next event so we no longer need an event planner, right?” I know many planners probably had the same thought for a second in the panic of the Covid 19 quarantine. Where do we fit now? Has my job become obsolete over night? Then we…
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