Conference

Using Survey Results to Shape Strategic Event Decisions

By Julia | Jul 30, 2025
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Post-event surveys aren’t just about measuring success. They’re about informing what comes next. Too often, organizations collect survey data and only look at satisfaction scores or one-off comments. But when you go deeper-when you take the time to study the numbers, ask why they matter, and apply them strategically-you gain…

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How Many Staff Do You Really Need On-Site to Execute a 3-Day Conference?

By Julia | Jul 27, 2025

There’s a growing discussion in our industry about how many people it really takes to run an event. We’ve seen everything from understaffed scramble-jobs to over-inflated crews, but the truth lies somewhere in the middle-and it’s based on strategy, not guesswork. Let’s break down a realistic, boots-on-the-ground example: a 3-day…

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Ask With Purpose – The Real Power of Event Surveys

By Julia | Jun 24, 2025
Ask with purpose

How do you know what your attendees, sponsors, exhibitors, and speakers really want?
You ask. Then you listen. Then—you act.

Surveys often get a bad rap. Too long. Poorly timed. Overused. But when done well, they’re your most powerful planning tool.

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Using Lanyard Colours to Identify Attendees and Spark the Right Conversations

By Julia | May 3, 2025

If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can…

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The Importance of Adhering to Food Intolerances in Events

By Julia | Mar 2, 2025
inclusive event catering

Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had…

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10 Reasons Why Hiring a Professional Event Planner is a Must in 2025

By Julia | Jan 10, 2025

Are you planning a corporate event or a large-scale organizational gathering? The stakes are high, with budgets often ranging from $50,000 to over $350,000. Yet, many organizations hand over the responsibility of planning these high-stakes events to employees with little to no experience in event management. Would you allow someone…

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How to Tackle Site Selection Challenges Like a Pro

By Julia | Jun 22, 2024
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Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference,…

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How to Plan an Executive Meeting: A Step-by-Step Guide for Executive Assistants

By Julia | Apr 20, 2024

As an executive assistant, you’re entrusted with the crucial task of planning pivotal executive meetings that leave a lasting impression. Whether it’s an annual planning meeting or an AGM held over multiple days, the success of these events rests on your shoulders. In this comprehensive guide, we’ll walk you through…

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Top 10 Experiences Top Performers Enjoy on Incentive Program Trips

By Julia | Apr 20, 2024

Are you prepared to explore the top experiences that lie ahead for your colleagues on their incentive program trip? As the organizers of this special journey for your company’s top performers, you’re entrusted with delivering an unparalleled experience. From breathtaking adventures to unforgettable cultural encounters, we’ve curated a list of…

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The Significance of Incentive Travel for Corporate Companies and Rewarding Top Performers

By Julia | Apr 18, 2024

Welcome to the world of incentive travel for corporate companies! Have you ever wondered what exactly incentive travel is and how it plays a crucial role in recognizing and rewarding top performers within organizations? Well, you’ve come to the right place. In this post, we’ll delve into the concept of…

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