Archive for 2020
Are we asking what they need from us?
As planners our job and our intuition tells us that we need to fix the problem. The world has thrown us many problems in a matter of weeks and we are running around like chickens with our heads cut off trying to solve all the problems. Our first instinct has been to reach out to…
Read More“We’ve gone virtual, we no longer need an event planner. Right?”
“We’ve gone virtual for our next event so we no longer need an event planner, right?” I know many planners probably had the same thought for a second in the panic of the Covid 19 quarantine. Where do we fit now? Has my job become obsolete over night? Then we came to our senses and…
Read MoreYour Event Must Go On!
Maybe not today, maybe not tomorrow and in the end it may not look like what you envisioned, but eventually your event must still go on! There will likely never be another time when people realize what a big impact live events are on our economy, our businesses and even our own personal lives. With…
Read MoreAn Opportunity for Event Professionals to Rest, We Deserve It
To be asked to be a judge of the 2019 Canadian Event Industry Awards was such an honour, especially during such a time in the world as this. This experience was so great for me. During a time when the events industry has been literally shut down by Covid 19, it was a great reminder…
Read MoreEco Friendly Lanyards
Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in telling you all a little…
Read MoreControlling the Beverage Budget at Your Meeting
With budgets continuing to tighten on meetings and conference it is important to look for not only areas to save but for areas where unexpected spending may occur. It can be tough to forecast just how much attendees might drink during breaks and meals if given the option. Is it possible for attendees to drink…
Read MoreWhat is Sponsorship Activation?
I didn’t know that it had a name. I always thought that sponsorship just included companies doing things to make their sponsorship stand out. It turns out that activation is doing exactly that – doing something more to make sure your sponsorship stands out. That’s a pretty basic explanation but really it’s that simple. Here…
Read MoreSponsors Want Custom Options
Sponsors no longer want boxed Gold, Silver and Bronze sponsorship options. Sponsors are looking for custom options that will meet their marketing needs. The only way you are going to know what the sponsor really wants and needs is to ask them.
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