Are we asking what they need from us?

April 18, 2020/Julia

Our first instinct has been to reach out to our clients. How can we help them? What can we do to make sure their events are still successful? How can we help them manage damage control?

What I don't know that many of us have done is stopped for a minute and asked what the exhibitors and sponsors need? I see many people, myself included, researching and trying to find solutions for exhibitors and sponsors; looking for on-line tools that will help them to showcase their products and services at our clients' virtual events. But has anyone taken a moment and asked them what they need and want? What would actually be of best use to them?

A conversation on LinkedIn this morning sparked this thought. An exhibitor builder wrote a comment about a blog post I posted and asked me my thoughts on a few things, including what on-line tools we've found that are providing exhibitors the opportunity to showcase. What got me thinking is that he said, "I have yet to see a quality virtual show or virtual exhibit."

"What is going to help you achieve your goals?"

Planners and clients are making big decisions that will impact the success of the exhibitors and the sponsors. And likely without necessarily having taken the time to ask them if the solutions we are offering are what is going to best for them and their investment in the event.

I see this scenario no different then when we are working with sponsors. We are not to make assumptions that we know what they need and want from our event in order for their sponsorship to be a success. The responsible thing to do is ask. This situation is the exact same. Obviously we can't be choosing different showcasing systems for different exhibitors but what if they don't even want to showcase virtually? What if they have a better idea to showcase their products and services to the attendees?

Has anyone asked them what they need from us right now?

Julia

Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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