Can you charge the same for a virtual event as you would for a live event?

I am hoping to get a conversation started on this topic. We see everyone pivoting to virtual events in the current climate. The question that weighs heavy on my mind is, can we be charging the same for a virtual event as we can for a live event?

Join the conversation on my Linkedin post! I want to know what you think.

It's a simple, yet difficult question, what is the value of your virtual event? Can you charge the same for your virtual event as you would for your live event?

I don't have facts to prove this in either direction, what I am looking to do is open this up for discussion. I am seeing some events drop their registration fees right down while others are maintaining their regular live event registration fees.

Same content, same value?

But what about the fact that now the host is no longer paying for:

  • venue
  • food and beverage
  • signage
  • transportation and accommodations for speakers

Should registration prices stay the same if their costs are significantly reduced?

As an attendee do you feel that the value is still worth a full ticket price? Do you feel you will get the same out of the event without the networking opportunities?

Let's talk about it?

Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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