Covid – An Opportunity to Breathe New Life Into Your Event
May 5, 2021/
"We've always done it this way" can now be thrown into the trash can (where it always should have been). Thanks to Covid, you have an opportunity to breath new life into your event.
This is your chance to dust off the cobwebs and clear out the dead weight that has been holding your event back for all these years. I guarantee there are line items on your budget you've been dying to cut. I am certain there are programming decisions you keep making year after year that are so overdone. It's time to shake it up!
As we move back to live events, this is your chance to completely reimagine your event - breathe new life into it. Your attendees will be expecting it. I have been binge watching Downton Abbey and they keep saying "how things are different after war". Well this is the same for us. What was expected and acceptable pre-Covid will be different then what is expected and acceptable post-Covid.
"We've always done it this way" will no longer be an excuse to hide behind.
You haven't "always" done it this way. What did you do in 2020 and 2021? You didn't do it "that way" and guess what, your event survived and may have even been better than before.
Every event needs fresh ideas and vision. When you've always hosted the same networking event, or always held it in the same city or always served steak at the gala it can be scary to change things up because what if the attendees don't like it? But my dear, what if they love it?
What your attendees are not going to like after 2 years away is coming back to the same old, same old. Events are changing in a big way, even if we can't see it right now. What is going to happen after this fiasco is going to be huge and you have an opportunity to be a part of these incredible opportunities. You choose, be incredible or hide behind your pre-Covid mindset.
