Broadening Horizons: The Importance of National Associations Moving Their Conferences Across Canada

For national associations in Canada, organizing conferences is an excellent opportunity to bring industry professionals together, foster collaboration, and share knowledge. While it may be tempting to host conferences in major cities like Toronto, there are numerous destinations across Canada that offer unique advantages for hosting successful events. In this blog post, we will explore the importance of national associations moving their conferences across the country, highlighting the diverse and captivating destinations Canada has to offer. Let's delve into the benefits of expanding your conference horizons!

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Encouraging Regional Participation and Inclusivity:

By rotating conference locations across the country, national associations promote regional participation and inclusivity. Hosting conferences in different provinces allows industry professionals from various regions to attend without the burden of extensive travel. This fosters a sense of inclusiveness, encourages networking among professionals from different areas, and provides a platform for diverse perspectives and experiences to be shared.

Showcasing Regional Expertise and Industries:

Canada boasts a rich tapestry of industries, each with its unique regional expertise and strengths. Moving conferences across the country provides an opportunity to showcase the specific industries and expertise of different regions. Associations can leverage local professionals, organizations, and businesses to offer specialized workshops, site visits, and networking opportunities that highlight the host region's strengths. This not only enriches the conference program but also elevates the profile of regional industries on a national stage.

Exploring Captivating Destinations:

Canada offers a wealth of captivating destinations that are well-suited for hosting successful conferences. From the picturesque coastal beauty of Vancouver, the vibrant cultural scene of Montreal, to the historical charm of Quebec City, each city offers a distinct ambiance and attractions that can enhance the conference experience. Destinations like Calgary, Ottawa, Halifax, Edmonton, and Winnipeg also boast excellent conference facilities, accommodation options, and unique local experiences for attendees to enjoy.

Supporting Local Economies and Tourism:

Hosting conferences in different cities across Canada has a positive economic impact. Local businesses, including hotels, restaurants, transportation services, and event suppliers, benefit from increased visitor traffic, generating revenue and supporting the local economy. Furthermore, attendees often extend their stay to explore the host city and surrounding areas, contributing to tourism and exposing participants to the cultural, historical, and natural wonders of different regions.

Collaboration with Local Associations and Chapters:

Moving conferences across Canada provides an opportunity for national associations to collaborate with local associations and chapters. These partnerships can result in shared resources, cross-promotion, and joint programming. Engaging local chapters allows for a deeper connection with the local professional community, increased attendance, and a more tailored conference experience that resonates with regional interests and challenges.

Heightened Excitement and Fresh Perspectives:

Repetitive conference locations can lead to attendee fatigue and decreased excitement over time. By moving conferences across Canada, associations inject new energy into their events. Each destination offers a fresh backdrop, unique cultural experiences, and an opportunity to explore different perspectives and approaches to industry challenges. Attendees are more likely to be engaged, inspired, and eager to participate when they have the chance to experience new environments and cultures.

National associations in Canada can greatly benefit from moving their conferences across the country. By embracing diverse destinations, associations promote regional participation, showcase regional expertise, and create an inclusive and dynamic conference experience. Exploring captivating destinations not only supports local economies and tourism but also injects fresh perspectives, excitement, and engagement into the event. So, broaden your horizons and unlock the full potential of your national association conference by exploring the remarkable destinations Canada has to offer!

We've been exploring the best of what Canada has to offer all year. Be sure to check out our Instagram and Facebook pages for all the photos and highlights of what we have experienced.

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Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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