Posts Written By:
Julia
I am hoping to get a conversation started on this topic. We see everyone pivoting to virtual events in the current climate. The question that weighs heavy on my mind is, can we be charging the same for a virtual event as we can for a live event? Join the conversation on my Linkedin post!…
As planners our job and our intuition tells us that we need to fix the problem. The world has thrown us many problems in a matter of weeks and we are running around like chickens with our heads cut off trying to solve all the problems. Our first instinct has been to reach out to…
“We’ve gone virtual for our next event so we no longer need an event planner, right?” I know many planners probably had the same thought for a second in the panic of the Covid 19 quarantine. Where do we fit now? Has my job become obsolete over night? Then we came to our senses and…
Maybe not today, maybe not tomorrow and in the end it may not look like what you envisioned, but eventually your event must still go on! There will likely never be another time when people realize what a big impact live events are on our economy, our businesses and even our own personal lives. With…
To be asked to be a judge of the 2019 Canadian Event Industry Awards was such an honour, especially during such a time in the world as this. This experience was so great for me. During a time when the events industry has been literally shut down by Covid 19, it was a great reminder…
Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in telling you all a little…
I didn’t know that it had a name. I always thought that sponsorship just included companies doing things to make their sponsorship stand out. It turns out that activation is doing exactly that – doing something more to make sure your sponsorship stands out. That’s a pretty basic explanation but really it’s that simple. Here…
Sponsors no longer want boxed Gold, Silver and Bronze sponsorship options. Sponsors are looking for custom options that will meet their marketing needs. The only way you are going to know what the sponsor really wants and needs is to ask them.
Usually I like to use our blog as an opportunity to teach so that others can learn from our experience. But in this case I am hoping this post will generate some discussion because this is a topic I don’t have an answer to and would love to know what you think. I have noticed…
I have spent 20+ years working in federal privacy legislation. And despite having a new love and passion here in the events industry I can’t seem to get away from my privacy background. It is ingrained in me and when I see a privacy violation it jumps out at me. When working with a new…