Posts Written By:
Julia
To be asked to be a judge of the 2019 Canadian Event Industry Awards was such an honour, especially during such a time in the world as this. This experience was so great for me. During a time when the events industry has been literally shut down by Covid 19, it was a great reminder…
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Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in telling you all a little…
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I didn’t know that it had a name. I always thought that sponsorship just included companies doing things to make their sponsorship stand out. It turns out that activation is doing exactly that – doing something more to make sure your sponsorship stands out. That’s a pretty basic explanation but really it’s that simple. Here…
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Sponsors no longer want boxed Gold, Silver and Bronze sponsorship options. Sponsors are looking for custom options that will meet their marketing needs. The only way you are going to know what the sponsor really wants and needs is to ask them.
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Usually I like to use our blog as an opportunity to teach so that others can learn from our experience. But in this case I am hoping this post will generate some discussion because this is a topic I don’t have an answer to and would love to know what you think. I have noticed…
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I have spent 20+ years working in federal privacy legislation. And despite having a new love and passion here in the events industry I can’t seem to get away from my privacy background. It is ingrained in me and when I see a privacy violation it jumps out at me. When working with a new…
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Along with the fact that your sponsorship packages should not be preset packages, your offerings need to be reflective of the city your event is taking place in. Why you ask? Because what is available in one city may not be available in another. And what may be available at one venue may not be…
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We’ve talked about my why and how it was personal to me. And we talked about how my why allows my team to live their best life. Now for our third and final why. My third and final why is pretty simple. I wanted to give our clients the FREEDOM to do the job they…
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Yesterday I talked about my why and how what I am doing makes my life better. Today it’s all about my team and how I hope that I have created make for a damn great why for them too. Before I even knew why I was creating this company for myself, I knew exactly the…
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I was listening to a Boss Babe podcast a few weeks back, they were talking about “your why” and why it is so important to have a why and to live that why. It got me thinking about my why. Why did I start this crazy adventure? Why do I get up every day motivated…
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