You Need an Event Planner More Than Ever


Back when Covid started I wrote a blog post about whether you still needed an event planner or not now that your event has gone virtual. Here is my update on that thought now that we are at the 6 month mark of this life changing pandemic.

You need an event planner now more than you ever needed one before. I am in the industry and I can hardly keep up on all the changes - virtual and live. I can't imagine not being in the industry and trying to stay on top of all the changes, the innovation, the ideas that are working and what is not. My social media and email are full of updates and I still can't keep up.

There are so many platforms to choose from. So many are great. So many are not. Event planners are attending demos weekly of all these systems, we're talking amongst ourselves about what systems we're using and which ones we're avoiding.

We are attending events and we are hosting events. We are seeing first hand what is working and what is not. Hosting a virtual event sounds "easy". We create a Zoom account, we gather speakers, and we hope people show up to watch the speaker speak from their home office. Easy peesy! Until the speaker's internet slows down or stops completely. Until your attendees are having technical issues logging in and you have no idea if it is a problem on their end or yours.

If you're not an event planner you are learning how to plan your event as you go. Adding on how to do that virtually is craziness! Why would you do that to yourself?

Hiring an event planner that already has the event knowledge and experience, along with the experience of the steep learning curve we've been on for months now, is going to save you time, money and long term headaches and stress. Use us and our abilities to make this easier for you.

We were valuable before, we are invaluable now.

Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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