Posts Written By:

Julia

The Problem with Attendees Arriving Early at Live Events

By Julia / July 5, 2020

We’re talking live events today because RFPs have started to come out! Woohoo!! There is a light at the end of the tunnel. This topic has been one I have wanted to talk about for a long time. Using an example from one of our own events, I talk about what problems it causes the…

Read More

Can you charge the same for a virtual event as you would for a live event?

By Julia / April 20, 2020

I am hoping to get a conversation started on this topic. We see everyone pivoting to virtual events in the current climate. The question that weighs heavy on my mind is, can we be charging the same for a virtual event as we can for a live event? Join the conversation on my Linkedin post!…

Read More

Are we asking what they need from us?

By Julia / April 18, 2020

As planners our job and our intuition tells us that we need to fix the problem. The world has thrown us many problems in a matter of weeks and we are running around like chickens with our heads cut off trying to solve all the problems. Our first instinct has been to reach out to…

Read More

“We’ve gone virtual, we no longer need an event planner. Right?”

By Julia / April 17, 2020

“We’ve gone virtual for our next event so we no longer need an event planner, right?” I know many planners probably had the same thought for a second in the panic of the Covid 19 quarantine. Where do we fit now? Has my job become obsolete over night? Then we came to our senses and…

Read More

Your Event Must Go On!

By Julia / April 17, 2020

Maybe not today, maybe not tomorrow and in the end it may not look like what you envisioned, but eventually your event must still go on! There will likely never be another time when people realize what a big impact live events are on our economy, our businesses and even our own personal lives. With…

Read More

An Opportunity for Event Professionals to Rest, We Deserve It

By Julia / April 17, 2020

To be asked to be a judge of the 2019 Canadian Event Industry Awards was such an honour, especially during such a time in the world as this. This experience was so great for me. During a time when the events industry has been literally shut down by Covid 19, it was a great reminder…

Read More

Eco Friendly Lanyards

By Julia / February 22, 2020

Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in telling you all a little…

Read More

What is Sponsorship Activation?

By Julia / January 11, 2020

I didn’t know that it had a name. I always thought that sponsorship just included companies doing things to make their sponsorship stand out. It turns out that activation is doing exactly that – doing something more to make sure your sponsorship stands out. That’s a pretty basic explanation but really it’s that simple. Here…

Read More

Sponsors Want Custom Options

By Julia / January 1, 2020

Sponsors no longer want boxed Gold, Silver and Bronze sponsorship options. Sponsors are looking for custom options that will meet their marketing needs. The only way you are going to know what the sponsor really wants and needs is to ask them.

Read More

Lanyards – Still a Good Sponsorship Option?

By Julia / December 22, 2019

Usually I like to use our blog as an opportunity to teach so that others can learn from our experience. But in this case I am hoping this post will generate some discussion because this is a topic I don’t have an answer to and would love to know what you think. I have noticed…

Read More