Posts Written By:

Julia

Using Lanyard Colours to Identify Attendees and Spark the Right Conversations

By Julia / May 3, 2025

If your event’s goal is to build connections, drive sales, or match the right people together, then identifying different types of attendees is key. Exhibitors want to spot prospects. Sponsors want to meet clients. Your sales team wants to know who’s who in the crowd. The more easily people can tell what role someone plays,…

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Smarter, Low-Cost Sponsorship Ideas That Deliver Real Value

By Julia / May 2, 2025

I’ve worked with enough clients to spot the same misconception over and over – they think sponsorship means slapping a company’s logo on a banner and collecting a five-figure cheque. It doesn’t work like that-not anymore. Companies aren’t paying for logo placement. They’re investing in outcomes – leads, visibility, thought leadership, and direct engagement. And…

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The Importance of Adhering to Food Intolerances in Events

By Julia / March 2, 2025

Food is a fundamental part of any event. Whether it’s a corporate gala, a wedding, or a networking luncheon, the dining experience plays a significant role in guest satisfaction. As an event planner, I have always understood the importance of catering to dietary needs. But it wasn’t until I had to personally navigate food intolerances…

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10 Reasons Why Hiring a Professional Event Planner is a Must in 2025

By Julia / January 10, 2025

Are you planning a corporate event or a large-scale organizational gathering? The stakes are high, with budgets often ranging from $50,000 to over $350,000. Yet, many organizations hand over the responsibility of planning these high-stakes events to employees with little to no experience in event management. Would you allow someone with no expertise to manage…

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How to Tackle Site Selection Challenges Like a Pro

By Julia / June 22, 2024

Site selection is one of the most critical yet challenging aspects of event planning. It’s not just about finding a venue that meets the client’s needs; it’s about navigating the complexities of dates, logistics, and the unexpected twists that inevitably arise. Recently, while sourcing a venue for a client’s conference, I was reminded of just…

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How to Plan an Executive Meeting: A Step-by-Step Guide for Executive Assistants

By Julia / April 20, 2024

As an executive assistant, you’re entrusted with the crucial task of planning pivotal executive meetings that leave a lasting impression. Whether it’s an annual planning meeting or an AGM held over multiple days, the success of these events rests on your shoulders. In this comprehensive guide, we’ll walk you through the process of planning an…

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Top 10 Experiences Top Performers Enjoy on Incentive Program Trips

By Julia / April 20, 2024

Are you prepared to explore the top experiences that lie ahead for your colleagues on their incentive program trip? As the organizers of this special journey for your company’s top performers, you’re entrusted with delivering an unparalleled experience. From breathtaking adventures to unforgettable cultural encounters, we’ve curated a list of the ultimate experiences that will…

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Comparing Breakout Sessions and Plenary Sessions at Association Conferences

By Julia / April 18, 2024

In the intricate dance of association conferences, organizers face the challenge of orchestrating a harmonious blend of plenary and breakout sessions. While plenaries draw all attendees together, breakouts offer the freedom to tailor learning experiences to individual interests. Striking the right balance between these two session types is key to ensuring a dynamic and engaging…

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The Significance of Incentive Travel for Corporate Companies and Rewarding Top Performers

By Julia / April 18, 2024

Welcome to the world of incentive travel for corporate companies! Have you ever wondered what exactly incentive travel is and how it plays a crucial role in recognizing and rewarding top performers within organizations? Well, you’ve come to the right place. In this post, we’ll delve into the concept of incentive travel, its significance in…

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From Theatre to Cocktails: Calculating the Perfect Fit for Your Event Space

From Theatre to Cocktails: Calculating the Perfect Fit for Your Event Space

By Julia / September 2, 2023

Are you planning an event and struggling to determine the perfect space for your guests? The room capacity of an event space can be tricky to calculate, but it’s crucial to ensure that everyone has enough room to move around and enjoy the event. In this post, we’ll explore how to determine the room capacity…

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